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Babcock University Teaching Hospital

At Babcock University Teaching Hospital (BUTH), we are committed to providing exceptional medical care to our patients with compassion, respect, and integrity. Our mission is to provide the highest quality healthcare services and stay at the forefront of medical research and innovation. 

BUTH was established in 2012 and is located in Ilishan-Remo, Ogun State, Nigeria. Our hospital is staffed by highly experienced professionals in various specialties, and we pride ourselves on providing personalized and comprehensive care to our patients.

Role: Product Manager & Team Leader (2022-Present)

Key Achievements:

  1. Achieved a 50% increase in organic search traffic through strategic SEO initiatives, securing top positions on search engine results.
  2. Spearheaded an innovative appointment booking system, resulting in a notable 35% increase in patient appointments and streamlined processes.
  3. Forged a distinctive online identity, emphasizing BUTH’s international-standard facilities, contributing to a significant 30% increase in international patient inquiries.
  4. Successfully integrated cutting-edge technologies (WordPress, Elementor, CRM plugins, AI chatbots) for a seamless and responsive website, enhancing user experience.

Responsibilities:

  1. Orchestrated the entire project lifecycle as the Product Manager and Team Leader, ensuring alignment with organizational goals and providing strategic direction.
  2. Led a comprehensive content creation initiative, collaborating with various departments to bridge content gaps and ensuring a user-centric approach.
  3. Engineered a substantial rise in online prominence through strategic SEO tactics, achieving top search engine positions and providing regular metric reports.
  4. Pioneered the implementation of an innovative appointment booking system, conducting user testing and gathering feedback for continuous refinement.